Scientific Maturity Model Microsite

Description

Collaborated with a Programs Marketing Manager and a Sr. director of Product Marketing & Product Management to create a Quiz style microsite aimed at Lead capture and Interaction. The quiz was also used as a soft measurement of a company to be used by Sales in order to pitch towards pain points.

The site was developed specifically with touch interfaces in mind, as the launch would be accompanied by representatives handing out kindles and iPads as giveaways with the quiz pre-loaded on the device.